Chapter 1: SABI gets Rolling...

The seed was planted in a vacant, ill-run Japanese restaurant before the dinner rush.  It began as just a scheme among other schemes between three seniors at Duke University (two of which who had only just realized their love for delicious bite-sized cuisine) who saw a problem in the sushi market while waiting excruciating long for their orders, and brainstormed ideas for how they might address this gap.  They were never planning on becoming entrepreneurs: one was going to continue on to med school, the other had a dream to emulate his father as a basketball coach and teacher, and the last was making his way to the top of Wall Street.

And yet there was something about SABI Sushi, something that was powerful enough that, whether consciously or not, they just had to keep returning to the idea and fine tuning it.  There was something that felt instinctively right about SABI, and a gut feeling this strong simply could not be ignored.  So strong was this feeling, that despite the conventions of society telling them to pursue less risky ventures, to dream smaller dreams, they had to answer SABI's call.  And so, with the support of a well-loved professor Lisa Kiester, the scheme transformed into a life dream and began laying out the groundwork for a serious business plan and pitch.  And so Shaan V Puri, Trevor Ragan, and Dan Certner answered the call.  And the SABI Sushi revolution began.